Animals – An Essential Element

Currently misinformation abounds about the impact of animals as food for humans. 

These misconceptions cover:

  • The impact on human health of consuming animal protein and fats;
  • The need to ensure and develop farming practises that meet the highest animal welfare standards; 

and 

  • The proper understanding or the role of farm animals  (particularly ruminants) in the health of the planet and its soils. 

All three of these subjects will form part of our investigations, research focus and advocacy.

This is an area with a clear differentiation between “plant based” lifestyle medicine and ourselves. We explicitly state that animal proteins in the form of meat, fish, eggs and dairy are  important parts of  the human diet. That does not mean we specifically decry the benefits or taste of vegetables and fruits.

We believe that man is an omnivore and that man ‘s health is best served by consuming  a diet which includes meat, fish and dairy which have a wide range of nutrients which are much more biologically available than their plant equivalents. We believe that using a whole foods based approach, everyone can find  foods that best help them maximise their own health.

We do not agree that the associations between red meat and for example cancer  provide anything like the level of rigorous science necessary to cause man to divert from food that has been a natural choice for millennia. 

Whilst we believe that including animal fats and proteins is optimal, everyone is different and everyone has the right to find health in their own way. Those who do not wish to consume animal proteins and fats,  are welcome to join our site. Ultimately eating  natural whole foods is key , choose for yourself whether that involves more or less animal, fish, dairy, vegetables or fruit. Listen to testimonials, follow up information for yourself and make your own mind up.